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Source document· March 3, 2026

Beiersdorf Aktiengesellschaft Q4 Earnings Call Highlights

View original at finance.yahoo.com

Beiersdorf Aktiengesellschaft Q4 Earnings Call Highlights Beiersdorf Aktiengesellschaft logo Beiersdorf Aktiengesellschaft (ETR:BEI) management said the company delivered “stable” full-year 2025 results in a difficult operating backdrop, while outlining steps to restore momentum at its largest brand, NIVEA, and reaffir…

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Eucerin Thiamidol Serum became the number one derma anti-pigment serum in China
80% confidence
NIVEA's 2025 performance fell short of expectations due to market slowdown, China repositioning, and major innovations concentrated in second half
80% confidence
NIVEA Cellular Epigenetic Serum was the strongest NIVEA face care rollout in history
80% confidence
Market dynamics had not improved at the start of 2026
80% confidence
Employee safety was the top priority regarding Middle East volatility and it was too early to assess any potential business impact
80% confidence
Consumers became more cautious and increasingly selective in their routines
80% confidence
Beiersdorf maintained its position as the best performing skincare company globally for the third year in a row
80% confidence
Cash conversion was weaker than hoped and working capital rose above 10% of sales
80% confidence
NIVEA Cellular Epigenetic Serum remains the number one serum across Europe
80% confidence
The luxury market remains highly volatile with persistent weakness in the U.S. and travel retail
80% confidence
India, domestic China and Japan were cited as white spaces for Derma expansion
80% confidence
La Prairie's Q1 2026 performance would be down double digits
80% confidence
The global skincare market slowed materially, decelerating from mid-single-digit growth in 2024 to roughly 1.5% to 2% in 2025
80% confidence
The shift is primarily a reallocation of spending away from premium face care into body care, deodorants and affordable skincare, which are much less media intensive
80% confidence
Beiersdorf would not reduce marketing investment proportionally despite margin pressure
80% confidence
Beiersdorf delivered stable full-year 2025 results in a difficult operating backdrop
80% confidence