Carrefour, Carmila, Unlimitail et JCDecaux s’allient pour accélérer le développement du retail media sur les sites Carrefour et Carmila en France et en Espagne
View original at globenewswire.comCarrefour, Carmila, Unlimitail et JCDecaux s’allient pour accélérer le développement du retail media sur les sites Carrefour et Carmila en France et en Espagne Carrefour, Carmila, Unlimitail et JCDecaux s’allient pour accélérer le développement du retail media sur les sites Carrefour et Carmila en France et en Espagne…
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With this new Retail Media network, Carmila is taking a key step in the transformation of its shopping center portfolio. We are creating new opportunities to monetize our audiences and accelerating the growth of our revenues while strengthening the attractiveness of our sites.
80% confidenceWe are very pleased to partner with Carrefour, Carmila, and Unlimitail for this project, which strengthens our partnerships in France and Spain. Physical retail media has experienced very strong growth for several years and this partnership fully aligns with this dynamic. Together, we will make it a powerful lever for advertisers' omnichannel strategies. By combining our DOOH solutions based on Carrefour's transactional data and Unlimitail's technological expertise, we will offer brands more visibility, proximity, and effectiveness.
80% confidenceOur sites are undergoing transformation, and this project is a strong symbol of it. It illustrates our desire to combine innovation and service to offer visitors a renewed, modern, and friendly experience, while sustainably enhancing our assets.
80% confidenceThis project confirms our expertise and retail media leadership. Inventories, whether physical or digital, and data are monetized when orchestrated methodically, benefiting retailers, brands, and customers throughout the customer journey.
80% confidence