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News articleCB Insights
CEO Interview: Napo Pet Insurance
View original at cbinsights.comWhat we drew from this source
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The pet industry is a large market that is still being formed, not a mature one being fought over yet.
60% confidencePet industry penetration is below 5% in most major markets, including the US and most of Europe.
60% confidenceThe UK, where Napo operates, is one of the most mature pet industry markets at around 35% penetration.
60% confidenceThe pet industry category in the UK is growing over 20% year-over-year.
60% confidenceThe global pet industry market is worth around £20B today, expected to double to roughly £40B by 2030.
60% confidence
