Carrefour, Carmila, and JCDecaux launch retail media network across 179 Spanish locations in 2027
Four major retail and advertising players are expanding their retail media partnership to Spain, deploying digital screens across 91 shopping centres and 88 mall access points starting January 2027. The collaboration between Carrefour, Carmila, Unlimitail, and JCDecaux marks a significant consolidation in Europe's retail advertising market.
ViaNews Editorial Team (Europe)•